Ron Arad at Design Museum in Israel
In reverse is a exhibition using the fiat 500 which is a symbol for Italy and our generation .
Everyone has stories about their first ever sex in a Fiat, or first
kiss,' says Arad. 'We're not destroying the cars, we're immortalising
them. ''In Reverse' is actually a far more enlightening exhibition. During Arad's childhood
in Tel Aviv, his father had a severe car crash while driving a Fiat Topolino (the model before
the 500), which was made from a mix of wood and metal. The car was completely flattened
but his father survived. Says Arad: 'I will never forget my father's words to us.
"Had my car not been made out of wood I wouldn't be alive now"
The first thing that greets you in the museum is a giant screen showing 'Slow
Outburst' (2013), a virtual experiment revealing the simulated effects of the crushing
process on the body of a red Fiat 500, made in collaboration with specialists in crash safety
design.This beautiful homage to the Fiat 500 was created by scanning the car, then
dissecting the scan into slices to make the mould. The laser cut steel components are
completely made by machine, but the only way they could be assembled into the final
sculpture was 'by amazing, genius, loving artisans who perform things that
we can only sit back and wonder how they do it,' says Arad. For a man who
likes to crush cars, it's a surprisingly poetic emblem for the relationship between artisan and
computer.
'Pressed Flower Red' by Ron Arad, 2013, is mounted on the walls of the Design Museum Holon like a 'painting'.
The Ron Arad-designed Design Museum Holon, which opened in 2010, acts as a giant exhibit in the show it hosts
In reverse is a exhibition using the fiat 500 which is a symbol for Italy and our generation .
Everyone has stories about their first ever sex in a Fiat, or first
kiss,' says Arad. 'We're not destroying the cars, we're immortalising
them. ''In Reverse' is actually a far more enlightening exhibition. During Arad's childhood
in Tel Aviv, his father had a severe car crash while driving a Fiat Topolino (the model before
the 500), which was made from a mix of wood and metal. The car was completely flattened
but his father survived. Says Arad: 'I will never forget my father's words to us.
"Had my car not been made out of wood I wouldn't be alive now"
The first thing that greets you in the museum is a giant screen showing 'Slow
Outburst' (2013), a virtual experiment revealing the simulated effects of the crushing
process on the body of a red Fiat 500, made in collaboration with specialists in crash safety
design.This beautiful homage to the Fiat 500 was created by scanning the car, then
dissecting the scan into slices to make the mould. The laser cut steel components are
completely made by machine, but the only way they could be assembled into the final
sculpture was 'by amazing, genius, loving artisans who perform things that
we can only sit back and wonder how they do it,' says Arad. For a man who
likes to crush cars, it's a surprisingly poetic emblem for the relationship between artisan and
computer.
'Pressed Flower Red' by Ron Arad, 2013, is mounted on the walls of the Design Museum Holon like a 'painting'.
The Ron Arad-designed Design Museum Holon, which opened in 2010, acts as a giant exhibit in the show it hosts
- niedziela, czerwca 30, 2013
- 1 Comments
